Brand Identity
At Backup Plan, we believe your brand is more than a logo — it’s the soul of your business. It’s how you connect, communicate, and stay remembered.
Whether you're a clinic, retail store, corporate office, or startup, we design brand identities that don’t just look good — they build trust, spark recognition, and drive growth.
What Is Brand Identity?
Your brand identity is the visual and emotional language of your business. It includes:
Logo & typography
Color palette & visual style
Stationery & business cards
Marketing materials (brochures, flyers, social media templates)
Storefront & office signage (including acrylic lettering & cladding)
It’s how your brand looks, feels, and speaks to the world.
Why Does Your Business Need a Strong Brand Identity?
In a crowded marketplace, your identity is your voice.
Builds trust and credibility
Makes you stand out from competitors
Creates consistency across all customer touchpoints
Turns customers into loyal advocates
Our Brand Identity Design Process
Concept & Creative Design
Our designers create:
Custom logo concepts
Color schemes that evoke the right emotions
Typography that reflects your brand’s tone
Discovery & Strategy
We start by understanding:
Your vision, mission, and target audience
Your competition and market positioning
The personality and values you want to convey
Brand Guidelines
We deliver a Brand Book that includes:
Logo usage rules
Color codes (CMYK, RGB, HEX)
Font styles and sizing
Dos and don’ts for maintaining consistency
Visual Application
We bring your identity to life through:
Business cards, letterheads, envelopes
Social media banners & post templates
Signage (indoor & outdoor)
Packaging (if applicable)
Get in touch
We try to respond to all emails within 1 business day. If you have a more urgent request or need to update your order, please contact us by
Phone
+20 106 988 8988
info@backupplaneg.com